S20E2 *Minisode* - Mapping content
unbillable hours - a podcast about better professional services marketing
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How to Be a Successful Consultant
The awareness stage is where people find out about a problem or opportunity consideration, consideration stage where they reflect on, hey, maybe I should tackle this and how would I do this. And then decision stage, which approach, which solution and which window do we go with, right. So that's why bench right often works so well in consulting, because it points you to areas where your business could do better,. You may might not even have thought about as much before right.
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