Invest Like the Best with Patrick O'Shaughnessy cover image

Geoffrey Moore - Building Gorilla Businesses - [Invest Like the Best, EP. 261]

Invest Like the Best with Patrick O'Shaughnessy

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Navigating the Adoption Life Cycle

This chapter explores the evolution of technologies through adoption life cycles, detailing the challenges and strategies necessary for success. It discusses the critical gap between early adopters and pragmatists, emphasizing the importance of identifying market needs and effective sales tactics. By analyzing historical examples, the chapter highlights how companies can adapt their messaging and innovations to thrive in an ever-changing business landscape.

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