10min chapter

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Pricing Strategy

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CHAPTER

Exploring Pricing Strategies Across Industries

This chapter delves into various pricing strategies utilized by companies across different industries, from 'good, better, best' frameworks to tiered product offerings like Kennel Club and Board Ape Yacht Club. It discusses the significance of understanding customer preferences, the value of additional features in pricing, and the challenges of underpricing products. The chapter also explores scenarios where cutting prices can be a strategic move, citing examples from Tesla and Amazon's pricing strategies in response to market shifts and customer alignment.

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