Ask Gastropod: Bubblegum, Meal Kits, and the Real Truth About Rooibos
Gastropod
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The Rooibos Revelation
This chapter narrates the story of a mother in 1968 who found relief for her colicky baby through rooibos tea, prompting research into its health benefits. It examines the marketing journey of rooibos, its cultural relevance in South Africa, and the impact of celebrity endorsements in the U.S. Additionally, the chapter critically evaluates health claims surrounding rooibos, revealing the complexities of its global demand and environmental implications.
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