Positioning with April Dunford cover image

Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

Positioning with April Dunford

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Managing High-Value Customers in B2B and Understanding the Buying Committee

A discussion on the challenges of handling high-value customers in the B2B sector and strategies for managing their unique needs. The episode also explores the distinctions between inbound and outbound marketing in startups and emphasizes the importance of comprehending the buying committee within customer organizations.

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