The Rise of Duality and Integrity in Marketing

"I feel like there's ease, you know, where it's like we don't have to jump through 100 hurdles to be able to sell one person to an offer," he says. "Ease doesn't mean lack of intentionality in the space." He predicts a rise of duality and a rise of integrity over the next 12-18 months. 'We get to focus on both'

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