13: Creativity
Richard Wiseman's On Your Mind
00:00
How to Stimulate Creative Ideas
Children's author Nicholas Skinner asks Richard about idea generation. He says creativity is hard work, and people need to feed it with different things. When he did street entertainment in the 1980s his act was initially break dancing. But then he realised that by staring at a pain you were just causing yourself more harm. And when we had a crowd for our juggling show they used that right. It's not like having an audience in Norditorium. I see you learn all these sorts of techniques for getting and holding attention. If you're running a big business how do you get and hold a customer's attention? How do you make them buy your product? That kind of juxtaposition can be very
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