morning bruce went from 100,000 readers to a million in 12 months. It was the first time that i saw someone reading morning brew who wasn't in my immediate circle. So being on a subway in new york and seeing a random person in a suit sitting down, scrolling through the brew, that was pretty amazing. And what completing that three step cycle did is t not only proved to us that we had a business, but it also allowed us to re invest in our business. By hiring more people to be tasked to different parts of this cycle, or by spending on paid marketing,. We accelerated morning bruce size in a year, faster than we could have done it in five