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Shirley Cards
99% Invisible
Photo Printing
All the shirleys were white. It meant that the printers were set for white skin. Even as kodak expanded the number of women represented on the cards, all the shirley continued to be white. Whiteness was invisible. To get accurate prints of a person with darker skin, or even someone in a different lighting environment, you might have to adjust the printer settings. But that just wasn't happening. At most, one hour photo lapse. They weren't about customise service. They were about being fast, standard ized and relatively cheap,. because it was about getting that stuff out.
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