Making the Transition to EVs

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The transition to EVs is about product and technology, but it's also about your people. You have 170,000 employees trained to work on combustion engines. How do you make that kind of transition happen at scale? I think the switch inside the company has gone much faster, is going much faster than we might originally have thought.

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.

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