27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
The Importance of Journey Management
Not everyone does journey management in the true sense. The first things that a company needs to do is invest in understanding a few key jerks. It's really about understanding every step of those key journeys. And then the second, and it also ties to what you just said or just asked about like, is the business impact there?
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