RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
GTM Live
00:00
The Importance of Demand Capture
The way that we look at holistic go-to-market analytics is significantly superior to the way that companies are implementing things today. We need a new way to think about demand creation, which is what I'm going to get into right now. There's a lot of questions and even some of our best performing customers that in my view should be operating this perfectly are still not. They have a ton of opportunity to continue to scale this out.
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