This week Finn sits down with Rob Fraser, the founder, and CEO of Outway Socks. Rob is a former pro cyclist and has competed 5x for Canada. Taking his knowledge of sports performance into the world of socks, Rob is working on scaling the brand to $100M and in this episode shares his insights and growth strategies they've put in place to achieve this.
In this episode they discuss genius marketing tactics, creating a business to be an investor in your own business, financials and general ecommerce oulook. Enjoy!
Robs Twitter here
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