How Apple is building an army of 'faithfuls' in one of the world’s most price sensitive markets
Daybreak
00:00
The Story of Moynordin
The story of Sajid Moynordin is what makes Apple Apple, the loyalty that it draws from its users. Even as long ago as 2007, fans would flock to Apple's exclusive stores in the US. But converting this kind of hardcore fandom which it has seen in other countries like the US and China into a meaningful overall market share is not easy. Especially in a price sensitive market like India.
Play episode from 02:43
Transcript
