Put Your Ass Where Your Heart Is

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There's a great quote by Jerry Seinfeld about this. Choosing helps you narrow in on the value you need to provide. A good friend of mine lived in Minnesota for years with a roommate who wanted to be a comedian. He took a job as an Uber driver and focused on comedy shows at night. The amateurs try to average their way to success. Most people are successful is through serendipity.

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.