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The social side of the journey is about making those small connections with people. The idea is to get them to the point where you become so valuable that they can't imagine not having access to you. And it takes work to get there, and eventually you have to have a team around you to be able to get there.

Michael Stelzner is the founder of Social Media Examiner, author of books Launch and Writing White Papers and the man behind Social Media Marketing World.

Top 3 Value Bombs:

1. If you don’t have a strategy on YouTube, figure one out.

2. Everyone has idle opportunities; they either choose to fill their mind with music or fill their mind with knowledge.

3. The more you get people to listen, watch, and read, the more opportunities you'll have to share your course or product; there is a segment of your audience that doesn’t mind hearing about whatever your course or product is.

Discover the best social media marketing techniques from the world’s top experts! Snag your ticket for Social Media Marketing World in San Diego March 20 - 22, 2019 - Social Media Marketing World

Sponsors:

HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!

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