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How To Make Money Forever | Ep 469
The Game w/ Alex Hormozi
The Compounding Effect of Not Losing Customers
Most people can't scale because they start selling a little bit and say oh I should promote even more. But the problem is they never fix the product. And then what happens is if you sell 100 people this month you have to sell 100 people next month just to maintain. When you get customers who do not leave you you can afford any marketing. You can afford to outspend everyone. There's a company that we're about to make a huge investment in. Right now they're lifetime value per customer compared to their competition is 10x and their cost to acquire customer is the same as their competition. So when you get that right everything else is easy but no one wants to
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