Street Art + Graffiti Pioneer FUTURA on How To Think About Identity + Brand, and The Power of Collaboration | IDEA GENERATION Ep. 5
IDEA GENERATION
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The Art of Tags
"I thought my tag look cool because it's also about like visual recognition, right? I mean, you know, you could look at a wall and you can see a bunch of names," he says. "You've got it all there. You're like, Oh, yeah, this guy that guy." The graffiti movement has educated itself about what artists are doing even today, the artist adds.
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