Challenges faced by time-honored brands in adapting to the modern market

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Exploring the challenges faced by traditional brands in maintaining authenticity while embracing change in the current market. Discusses internal transformations, leadership shifts, and the decline of time-honored brands in China, offering strategies for establishing prominence beyond historical legacy.

How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill