7: Cultural Constructs Are The Real Brand Opportunity
Unseen Unknown
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The Power of Social Media to Create a Bed for the Conversation to Evolve
I think an interesting way to look at this is that if you look at the cultural constracts of sort of, let's say, 50 to a hundred years ago. You see that it used to be these authorities that would in it,. These are the colours that u buy for your child. This is how you should do things. Whereas now it's bottom up. It's the consumers that are really defining this. And even going back to privacy, the government doesn't tell you what privacy is any more. The consumer is electing to define what it means for themselves. And so i think just this radical shifting who the stake holder is and the consumers becoming much, i control and empowered
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