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S03E10 - Chargebee (with Design Manager, Shakthi Hari)

Inside Marketing Design

00:00

The Difference Between Problem Aware and Solution Aware Pages

The problem aware section of the marketing funnel is where people are trying to identify pain points. Once they have identified that this particular thing is an actual problem they'll start looking for solutions to the problem. These these pages are mostly product feature pages I would say where you try to give them as much information as possible, make that final decision. It takes it on itself to let people know or educate them that these are the various pain points that might come up and this is how people are solving for it.

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