8min chapter

Guy Kawasaki's Remarkable People cover image

Michael Morris: Tribal Ties in Modern Times

Guy Kawasaki's Remarkable People

CHAPTER

Tribes vs. Cults: Understanding Community Dynamics

This chapter explores the differences between tribes and cults, focusing on the manipulative tactics of cults led by a singular authority. It also examines how positive tribal dynamics can be intentionally fostered in corporate environments, using Apple as a case study for building a strong sense of belonging and identity among users.

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