In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the economic power of experience strategy in various industries, focusing on an article in the Wall Street Journal on the Atlanta Braves and their innovative approach to sports business through the Battery Atlanta. They explore the concept of Disneyfication, where businesses create holistic experiences that enhance customer engagement and economic impact. The conversation also delves into the potential for reimagining healthcare facilities as experience-driven environments, emphasizing the interconnectedness of experiences, goods, and services in today's economy.
Takeaways
- The Atlanta Braves have revolutionized the sports business model through experience strategy.
- Experience economy prioritizes experiences over goods and services.
- The Battery Atlanta serves as a model for mixed-use development.
- Sports venues can act as anchors for surrounding retail and experiences.
- Disneyfication is a viable strategy for various industries.
- Healthcare can be transformed into experience-driven environments.
- Cities can become experience hubs to attract tourism and business.
- The economic impact of sports venues extends beyond ticket sales.
- Creating holistic experiences can lead to community engagement and economic growth.
- The experience economy is reshaping consumer preferences and business strategies.
Chapters
00:00 Introduction to the Experience Economy Podcast 02:11 The Atlanta Braves: A Case Study in Experience Strategy 12:47 Disneyfication: Transforming Industries through Experience 15:14 Reimagining Healthcare and Other Industries: The Disneyfication of Everything 20:31 The Interconnectedness of Experiences, Goods, and Services
Read More:
https://www.wsj.com/sports/baseball/truist-park-battery-atlanta-a3698b69?mod=Searchresults_pos1&page=1
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