The Importance of Qualitative Research Questions

"I would try and change that, like, how do we have people to buy more books into a more pure like qualitative research statement?" she said. "So looking at that why and how, so going into processes and why's processes, mental models, perceptions." She added: "And then we would go into again, in order to understand these like why's,. We would go into more conversation based methods like interviews or one-on-one interviews"