Is Your Lead Generation Self Liquidating?

Instead of looking at your current offer asa a static bhisness is doing if you re think it and say, this is the lead generator self liquidating. This is wher partnering toaventuring, branding, buying the rights, getting licenses, and of figuring out what people buy before, during, after. A good example i saw recently. One of my friends owns a company. They do customs suits for five or ten thousand dollars for these custom suits. But they were struggling. Couldn't advertise that profitably on line and get people. E said, well, people wear customs suits. What we know about them? What's something they all want in the big h