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The NFL
Acquired
The NFL Is Not a Primetime Sports Network
David Bianculli: In 1970, the NFL realized they don't have to just sign one contract. He says Roselle and Rooney had an inkling that football would do really well in a primetime slot. The accepted thinking at the time was like sports are perfect for Sunday afternoons; it's notPrimetime is showing shows and news and entertainment in primetime," he says.
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