Are You Getting High Quality Feedback From Developers?

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Getting high quality feedback from some of the people that are tinkering with their product in the early days is actually not that easy, particularly when you're selling to developers who often don't like getting together and sharing how they're thinking about the product. Oftentimes in c s, even at catalus, we have customers relike we want to meet every week. And in reality, not much can be accomplished in a week's time from call to call to call. So it's actually better that we have more distance between the calls, but make sure that each call is a high impact, high value call.

Today’s episode is with Sydney Strader, VP of Customer Success at Catalyst. Prior to joining Catalyst, Sydney was the VP of Customer Success at InVision.

In our conversation we focus on founder-led customer success, an area of early company building that’s often overlooked. Here’s a preview of her tactical advice:

How to structure early customer check-ins, plus a framework to help surface more specific feedback.
The most impactful questions that founders and customer success managers should ask all their customers.
Why everyone at the company owns the net revenue retention metric — not just the customer success function.
How to make your first customer success hire, from the ideal profile to structuring the interview process and setting comp.

You can follow Sydney on Twitter at @sydneystrader. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.