Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
00:00
The Magic Power of Words
Paul Rand: Language is the life-changing superpower we've had all along. He says there are trillions upon trillions of different combinations of words, sentences and paragraphs. But changing just a single word in your mind can help you stick to that diet, he says. Paul Rand: The more we understand how magic words work, the more we can take advantage of them.
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