Does subliminal advertising work?
Nudge
00:00
The Effectiveness of Subliminal Advertising
This chapter exposes Vickery's fabricated claims about the power of subliminal advertising and presents studies showing its limited effectiveness compared to detected messages. It highlights a specific study on thirst and subliminal messaging, concluding that subliminal advertising can only reinforce existing behaviors and is still controversial and banned in some countries.
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Transcript
