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5min chapter
Does subliminal advertising work?
Nudge
The Effectiveness of Subliminal Advertising
This chapter exposes Vickery's fabricated claims about the power of subliminal advertising and presents studies showing its limited effectiveness compared to detected messages. It highlights a specific study on thirst and subliminal messaging, concluding that subliminal advertising can only reinforce existing behaviors and is still controversial and banned in some countries.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode