Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?
The Growth Hub Podcast
How Can Content Be Used as a Growth Driver?
Ritter: I like to use the Pi prioritization framework where we score each task on a scale of one to 10 based on potential importance and ease. So it doesn't just work for figuring out certain tasks. It also works for, we've even used it for prioritizing ad optimizations, for instance. And as you said, you're a specialist in content marketing. So let's dig into that a little more. How can you use content as a growth driver? Yes, this is my favorite topic. Well, people are probably wondering why is a content marketing strategist talking about growth marketing? Well, when we build our growth marketing strategy, our content marketing strategy is built into that.
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