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4Front Ventures: Cash flow break-even probably the only KPI that matters

The Cannabis Investing Podcast

CHAPTER

The Struggles of Forefront in California

I know that forefront had a strong presence in Washington. That was originally kind of what they were known for. How do you think about strategizing the states and the difficulty behind California in particular? Is that able, are you able to leverage that to other states? Can you talk to me about how you're looking at things? Yeah, definitely. I still think we're very early in the brand game.

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