MVRDV: How To Win Work (w/ Inger Kammeraat, Jan Knikker)
Architecture & Engineering Business Strategies
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Navigating Architecture: Client Relationships and Strategic Growth
This chapter explores the intricacies of project management and client engagement in the architectural sector, emphasizing the alignment of business development goals with architectural values. The discussion highlights the importance of brand reputation, authenticity, and the balance between innovative design and corporate mentality. Additionally, it addresses the challenges of maintaining financial viability while pursuing socially impactful projects and the strategies needed for effective client negotiations.
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