3min chapter

How Leaders Lead with David Novak cover image

#210: Fawn Weaver, Founder and CEO of Uncle Nearest Premium Whiskey — Keep moving forward

How Leaders Lead with David Novak

CHAPTER

Building a Legacy in Whiskey Branding

This chapter explores the philosophy behind establishing a timeless brand legacy, using the case of Nearest Green Tennessee Whiskey as a prime example. The discussion highlights innovative marketing strategies rooted in historical whiskey industry practices, emphasizing the balance between creativity and tradition in branding.

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