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The Seed - Pilot

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Exploring the Significance of Sales Positioning and Connecting with Investors

This chapter emphasizes the significance of fine-tuning sales strategies, focusing on positioning, articulation, and vision, instead of altering the core value proposition of a business. It discusses the challenges faced by technical teams in presenting their solutions effectively to investors and clients, along with efficient ways for founders to connect with suitable investors to optimize their time and efforts.

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