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The Future of Influence: AI vs. Authenticity
This chapter explores the rise of AI-generated influencers in marketing, highlighting the deceptive tactics some use to promote products. It discusses consumer trust in human versus AI influencers and the ethical implications of influencer culture amid evolving technological trends. Additionally, the conversation delves into the search for purpose among young men in Gen Z, examining how structured environments like organized religion are gaining traction as a source of stability and direction.
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