The First First Call Starts, I've Been Whistling Your Podcast for 3 Months Now.

Marketers have been under an illusion that theire straight line attribution in t it should work like some mathematical equation, which is totally not true. The way that i've evolved over the past five years in my career is that i lean weigh more into qualitative insights than quantitative. I'm looking at what questions people are asking me on my life event. And so a lot of marketers fall into a camp right now where measuring stuff has become more important than actual outcomes. Until there's this shift around tying itand and everyone being comfortableand there's no more finger pointing sails wa marketing and marketing to sales, i think its companies will get left behind.