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The Rise and Fall of Juul
This chapter explores the origin story of the Juul e-cigarette, detailing how it entered the market and grew in popularity, particularly among teenagers. It follows Juul's marketing strategies, the backlash it faced from regulators and anti-tobacco activists, and the crisis surrounding vaping-related health issues that led to proposed bans on flavored vapes. The chapter ends with the potential impact on political outcomes due to the controversy surrounding vaping.