Sponsors and the challenge of truthful and useful AI-generated content

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🔎 Ahrefs Webmaster Tools

Thank you also to the sponsor of this episode, Ahrefs Free Webmaster Tools.

If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues.

If you do, that’s like trying to run a race with your shoes tied together!

Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. 

It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.

You can sign up for free at Ahrefs.com/webmaster-tools or find that link in the description and show notes.

🎉 About Ryan Law

Ryan Law is a dynamic content marketer with a rich history of collaborating with top-tier companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. Throughout his versatile career, he has thrived in roles ranging from writer and content strategist to VP and CMO, even co-founding a marketing agency. He notably spearheaded growth at Animalz as it scaled to 130 full-time employees, generating an impressive ~2 million pageviews for their blog.

Ryan's reputation for knowledge sharing is evident through his webinars and workshops conducted in partnership with leading companies such as Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.

Outside of his professional endeavors, Ryan is a multi-talented individual. He is the author of two novels and the host of the popular Ash Tales podcast. His creative pursuits also include landscape photography and showcasing his musical talent as the guitarist for The Schrödinger Effect.

🕰️ Timestamps and transcript

• [00:00:00] How AI Transforms Content Marketing with Ryan Law
• [00:01:10] The Future of SEO and Thought Leadership in a World of AI Content Creation
• [00:09:45] The Future of AI in Content Marketing
• [00:12:26] The Importance of Thought Leadership Content in Content Marketing
• [00:15:32] Creating Thought Leadership Content Through Customer and Prospect Insights
• [00:18:12] 42 Agency - My Number One Recommended Growth Agency
• [00:18:58] Ahrefs Free Webmaster Tools
• [00:19:44] Discussion with Ryan Law on AI in content creation
• [00:21:07] Exploring the Role and Challenges of Generative AI in Content Creation
• [00:24:54] Ryan Law on Using AI in Content Writing
• [00:30:09] Discussing AI and Tone in Content Creation
• [00:33:02] Leveraging AI for content creation with Ryan Law
• [00:36:56] Transforming YouTube Transcripts with GPT-3: An Insightful Interview with Ryan Law
• [00:38:44] Career Acceleration: The Power of Content and Opinions
• [00:42:03] Overcoming Fear of Sharing Opinions on the Internet
• [00:45:30] Building a Trusted Network of Advisors in Content Marketing
• [00:47:11] Ryan Law on Doing Hard Things in Marketing, Standing Out, and Becoming Successful

✨ Useful links

• 👨🏽‍💻 Ryan Law's website
• 🤓 Thought Leadership course
• 🐦 Ryan Law on Twitter
• 🔗 Ryan Law on LinkedIn