How 'Sound of Freedom' Outperformed 'Mission: Impossible'
The Town with Matthew Belloni
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The Importance of a Call to Action Campaign
A24's old store where you can buy a T-shirt or buy a sweatshirt? Well, that's never. That's a branding thing. What I see as the biggest comp here is something like what participant media does. If you can do this in a tactful way and say like if you care about this donate here and we will show this movie to children on field trips or whatever, that will spread the message of the movie while also raising its box office. And I do think studios should be doing it. Why not?
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