3min chapter

Growth Investor with GrowthCap‘s RJ Lumba cover image

Business AI Maestro: Fractal’s Srikanth Velamakanni

Growth Investor with GrowthCap‘s RJ Lumba

CHAPTER

The Importance of True Client Centricity and its Impact on Business Growth

The speaker shares a story about how being confronted with brutally honest feedback from a retired CEO turned coach led to a realization about their organization's lack of true client centricity. This chapter explores the changes they made as a result, including implementing the Net Promoter Score and investing in R&D.

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