Digital Transformation Is an Opportunity to Make Everything Better, Right?

A lot of paper has been removed from the world in the last decade, but there are still so many analogue things that we do. And part of the opportunity of future journey mapping is not just to dress those things that customers are complaining about, for example. But hey, we have an opportunity to remove something that's causing the user effort,. That's causing the customer time. When youe saving people little bits of time, that really creates delight.