(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
How I Built This with Guy Raz
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From Micropayments to Freemium: Mailchimp's Evolution
This chapter recounts the transformative shift in Mailchimp's business model from micropayments to a freemium subscription strategy. It explores the challenges faced by the founders, including investor pressures, customer feedback, and the decision-making process behind adopting the freemium model. Additionally, it highlights the company's commitment to supporting small businesses and the innovative marketing tactics that fueled its rapid growth.
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