TWiG 236: Summer Games Fest Gets Hot and Under The Hood of Chrome Valley
Deconstructor of Fun
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The Lack of PR Strategy in the Industry
"I think they have shoved every single strategy from all across the industry into one company and we can clearly see it's just not working," he says. "My comms advice in these situations is just to rip the bandaid off, announce all of the tough news at once."
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