Rome Book Club, for example, tries to put a lot of people into one graph and they quickly discovered that they need some kind of standardization and notation. So there are certain people who make them decisions on standardization while what you described feels more organically developing. What happens when eight people highlight exactly the same page, which you see in several different apps right now? It's not only this question of multiplayer, but also in what ways might we cause that kind of bottom-up emergence in an ambient way without so much user intervention. Now, something is lost in that translation process, I freely admit, but I wanted to create the Zettle experience for the lazy person.