3min chapter

SaaS Expert Voices presented by Maxio cover image

Building Trust in Product Leadership with The Product Coach Tami Reiss

SaaS Expert Voices presented by Maxio

CHAPTER

Understanding the Impact of Net Revenue Retention in B2B SaaS

This chapter explores the significance of net revenue retention (NRR) in the B2B SaaS industry, highlighting its advantages over gross retention as a metric for customer growth. It discusses the roles of account management and customer success in fostering NRR, as well as the impact of product-led growth strategies on customer expansion.

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