i focus mainly on consumer products and brands. The idea really is to use these stories of people who are prominent as kind of a examplesof possibility. And what i try to focus on with every person i interview isn't their success, right? We know that the person coming on to the show has succeeded. What im much more interested n is failure, and the series of failures and sepecs that they faced,. because that's really where we learn from them.
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
In this week's episode award-winning journalist and NPR host Guy Raz speaks to Carl Miller about uncovering the stories of highly successful entrepreneurs.
To find out more about Guy's book click here: https://www.amazon.co.uk/How-Built-This-Unexpected-Entrepreneurs/dp/0358216761
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