#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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Story Cycle - The Ten Steps of Story Cycle
The story cycle system is distilled from the timeless narrative structure of the ancients. The ten steps are broken down into the three act structure of the a b t, capitalizing on the three forces of ory which include agreement, contradiction and consequence. Our cause and effect pattern seeking limbic brain loves this story structure because it is in this primal part of our subconscious mind where all our real buying decisions being made.
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