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NIAS Press: Riding the Digital Storm

The Nordic Asia Podcast

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The Challenges of Publishing Your Research

The university world is under a lot of stress. Academic life isn't anywhere as fulfilling in some ways as it was 30 years ago, I can see that it's definitely harder life. One of the things I would just say is be strategic, especially when you're thinking about getting published. The old days, there was this K 50 rules: if within 50 pages, you hadn't got a reader to get hooked by your book. And I argue that today, thanks to Steve Jobs and the iPhone that our attention span is down to the first page. If you cannot grab the reader on the first page, there was a great danger that you will your book will not be all your article,

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