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Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking

Conversion Tracking Playbook

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Introduction

This episode is about the Web Pixel API that Shopify has started to announce and roll out. We talk through the different nuances of your options on conversion tracking throughout the checkout process. LFR: This transition into more of a sandbox and secure checkout, which has direct impacts on how tracking works.

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