165 - A Deep Dive into CRO (Conversion Rate Optimization) with Kurt Philips
Web Design Business with Josh Hall
00:00
Can Something Be Beautiful but Not Convert Well?
Sometimes something can be beautiful and aesthetically pleasing, but might not actually convert as well. A colleague had designed a site that looked not great, in the nicest way to put it, but it converted quite well for his client. His client got it re designed to a site that was super modern, really trinidy technically. Probably looked nicer, but their sales dropped dramatically after that.
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